It’s simple and in plain English. We launch your page on Day 4, then compare qualified leads from the next 14 days to the prior 14. If you’re not at +50% or more by Day 14, we keep working at no extra cost until Day 28. During that time we run extra micro-tests, tighten copy and layout, and use heatmaps to remove any friction we see. If we miss the Day-4 launch, you get a free extra week of testing added to the sprint. Your time stays ≤ 60–90 minutes/week; if we push you beyond that, we’ll credit $1,000 toward future work. We keep the read fair—if traffic dips, pricing changes, or an outage hits, we pause or extend the window and resume on clean data. A “qualified lead” is a booked demo, a trial signup, or an ICP-fit inbound form—nothing fuzzy.

The page goes live on Day 4. Most teams feel momentum between Days 6–14 as trials and booked demos start to rise. You’ll see this in two places: heatmaps calm down (less hesitation, more focus) and a simple daily tally of qualified leads begins to climb. We compare the 14 days after launch to the 14 days before so the read is fair. If traffic is choppy, we extend the window rather than push a bad call. If you’re under +50% by Day 14, we keep working at no extra cost until Day 28. The goal is a clean, undeniable lift, not wishful thinking.